Taj hotels and resorts service marketing

Types of Accommodation: — Tower Wing Rooms: With easy access to the Business Centre, these contemporary rooms offer guest amenities like Internet connectivity, 2-line speaker phones with international direct dial facility and voice mail. With many firsts to our credit, we have developed food and beverage concepts and introduced new cuisines in the markets we operate in, resulting in award winning restaurants and memorable guest experiences.

Strategies adopted by taj hotels

The things done right. The three sub-brands of Taj, namely Taj, Vivanta, and Gateway have different levels of service and luxury where Taj is the highest and Gateway being the lowest among the three. Service Philosophy Inspired by traditional Indian hospitality, our unique service philosophy has been honed over years. The insights gathered were analysed and a clear slot, which the Taj could occupy when global competition arrived, emerged. People are trained extensively on their tenure and are made to learn rigorously throughout their course so as to gain perfection of service. Our conference and banquet services are the product of a rich lineage of hospitality combined with state of the art facilities and latest technology services. The Taj was built at a time when Indians were not allowed entry into most of the prestigious hotels and clubs in British ruled India. Strategy A higher emphasis was placed on the business segment as the profits are higher this market being less price-sensitive as compared to the luxury segment. IHCL operates hotels globally across 4 continents, 11 countries and 72 locations. This completes the marketing mix of Taj Hotels. Taj Inner Circle 2. Bell person carrying luggage to the room. Each of these suites is decorated with original paintings and antiques that transport guests into a world of regal luxury and grandeur. He went ahead with the project although he was busy with plans to industrialise India. It included a min-business centre.

The sales and marketing functions were separated. Taj advantage plus 3. Wake up call 5.

Service marketing case study hotel industry

This ensures that irrespective of income status all customers choose a Taj Hotel for their stay. The first Taj Hotel, the flagship of the Group was born in and stood alone for almost half a century. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. It is one of the largest hotel loyalty programme in India and provides flexibility to guests through increased earnings and redemption options with no blackout dates. Mission Statement: To consistently deliver high value service offerings leading to strong brand equity for CHIME and firm business relationships. Although there might not be many price slashes like the other ones in the sector, it has some price difference between the on and off-peak seasons. It always chooses the best amongst the lot and provides the best for their customer. Get Essay Initially it was smooth sailing, even though the original hotel was conceived and built when the hotel business was not even considered an industry. Check Availability Competitive Strengths With our exquisite locations and awarded restaurants, along with our happiness philosophy and unparalleled service, IHCL believes in acquiring business patronage through creating splendid experiences - with all its heart behind all processes. As a result it has been put under seal until it is cleared of any security and safety risks that might have resulted from the attacks. The quality of check-in, the smile, the greeting or the welcome drink. More than a hundred million dollars were reportedly spend for renovation — just in the lifestyle luxury segment!

The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. Around the same time, they tried an entirely different idea. The Taj Luxury Hotels offer lavish accommodation, gourmet specialty restaurants and bars, fitness centres and spas and well-equipped business and banquet facilities.

The hotel chain has ensured that in each of these points there is a clear service difference.

gap analysis of taj hotels

The group also kept looking at new opportunities. Mission Statement: To consistently deliver high value service offerings leading to strong brand equity for CHIME and firm business relationships.

Their hotels have a host of facilities for guests like rooms, spas, jacuzzi, multi-cuisine restaurants, swimming pools, pubs, resto cafes, fitness centers and banquet hall.

Although it is used by for various functions but it also plays an important role in the CRM processes of the hotel. More than a hundred million dollars were reportedly spend for renovation — just in the lifestyle luxury segment!

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8 P's of Service Marketing On Taj hotel