Integrated Marketing Communications. But this kind of planning is not common. There are countless ways to approach this creatively.
Integrated marketing communications examples
Simple communications models show a sender sending a message to a receiver who receives and understands it. Meanwhile Internal Integration requires internal marketing — keeping all staff informed and motivated about any new developments from new advertisements, to new corporate identities, new service standards, new strategic partners and so on. Receive Better Results In the traditional approach to marketing communications, businesses and their agencies plan separate campaigns for advertising, press relations, direct marketing and sales promotions. It ensures that all forms of communications and messages are carefully linked together. However the two objectives can be accommodated within an overall IMC if carefully planned. Their sum is greater than their parts — providing they speak consistently with one voice all the time, every time. By communicating the same information in press releases and feature articles, you reinforce the messages in the advertising. This ensures that the workers leak the details prematurely, hence gaining the excitement of prospective customers even before products hit the market. This reduces risk in the mind of the buyer which, in turn, shortens the search process and helps to dictate the outcome of brand comparisons. If you work with external communications suppliers, you may be able to reduce agency fees by working with a single firm that offers integrated communications services, rather than separate specialist agencies. Un-integrated communications send disjointed messages which dilute the impact of the message. Especially today, when customers are bombarded right and left with news and information of every ilk, integrated marketing relays one clear message, regardless of the channel. How messages are selected and processed within the minds of the target market is a vast and complex question. Why Integrated Marketing Is Important While integrated marketing is not new, it still is important in today's world.
Agency fees are reduced by using a single agency for all communications and even if there are several agencies, time is saved when meetings bring all the agencies together — for briefings, creative sessions, tactical or strategic planning.
Identify the stages they go through before, during and after a purchase. This alone will help you to think clearly about how to manage your team more effectively.
How messages are selected and processed within the minds of the target market is a vast and complex question.
This requires a marketing information system which collects and shares relevant data across different departments. Understanding multiphase communications helps marketers communicate directly through mass media and indirectly through targeting opinion leaders, opinion formers, style leaders, innovators, and other influential people.
No more wild and wacky sales promotions unless they fit into the overall marketing communications strategy. The sender creates or encodes the message in a form that can be easily understood or decoded by the receiver. Rather than relying on individual marketing efforts, like a print ad campaign, an integrated approach simultaneously makes the best use of the multiple channels available to modern businesses.
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