Coca cola personal selling process

coca cola publicity

While doing so, remember to listen as much or more as you talk Attract keep and develop Sales Talent The answer of the question is going to be divided into three parts. As the person in the middle, your role is to act as an interpreter for both sides.

Coca-Cola has over time invested in their brand, their quality, the right marketing, the availability of their product and They have adapted Implement Monthly Incentives: We give incentives to those sales people who outperform others on a monthly basis which increases the competition among the sales staff members and it keeps them motivated.

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What if managers want the salesperson to sell a product thats unreliable and will swamp the companys customer service representatives with buyers complaints? Set reasonable prospecting goals.

sales management process of coca cola

We conduct interviews because its a two way process to understand the nature of the candidate.

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Promotion mix of coca cola